The Power of the Internet in Your Home Search Journey

In today's digital age, the internet has revolutionized the way we approach nearly every aspect of our lives, including the quest for the perfect home. According to recent data from the Profile of Home Buyers and Sellers, a staggering 100 percent of home buyers now utilize the Internet in their search for a new abode. This marks a significant shift from just a few years ago when online home hunting was a mere fraction of what it is today.

Back in 1995, a mere two percent of buyers turned to the Internet in their home search endeavors. Fast forward to 2009, and that figure had skyrocketed to an impressive 90 percent. Although there was a slight dip in subsequent years, the trend reversed in 2012, steadily climbing once again.

One fascinating aspect of this online evolution is the way buyers conduct their searches. While half of the search activity takes place on desktops or laptops, the other half occurs on mobile devices. Notably, younger demographics, particularly those aged 25 to 44, tend to favor mobile devices, whereas the 65 and older demographic leans towards desktops or laptops.

The choice of device also influences the resources utilized during the home search process. Buyers who predominantly use desktops or laptops often gravitate towards video sites and homebuilder platforms, while those favoring mobile devices are more inclined to rely on traditional yard signs.

However, regardless of the device preference, the ultimate goal remains the same: finding the perfect property. Interestingly, whether buyers predominantly use desktops or mobile devices, the likelihood of enlisting the services of a real estate agent remains consistently high, with 89 to 90 percent ultimately choosing this route.

When it comes to the resources buyers find most valuable during their online search, the data speaks volumes. Photos reign supreme, with 66 percent of buyers deeming them highly useful, closely followed by detailed property information at 65 percent. Floor plans, real estate contact information, and virtual tours also play pivotal roles in the decision-making process, further emphasizing the importance of robust online listings.

Despite the myriad of options and the often complex nature of the home-buying process, a significant majority of recent buyers express satisfaction with their experience. Fifty-six percent report being very satisfied, while an additional 36 percent are somewhat satisfied, leaving only a small minority, a mere eight percent, expressing any level of dissatisfaction.

In harnessing the power of platforms like and the vast resources of the internet, today's home buyers are equipped with unparalleled tools to navigate the real estate landscape with confidence and clarity. Whether you're a first-time buyer or a seasoned property investor, leveraging these digital assets can truly make all the difference in finding your dream home. So why wait? Start your journey today and unlock the door to your future with and the boundless opportunities of the internet at your fingertips.

Statistical Source: National Association of REALTORS' 2023 'Home Buyer and Seller Profile'

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