Selling a home is a significant decision, and the process can feel overwhelming without the right guidance. The good news? You don’t have to navigate it alone. With decades of experience, I, Robbie English, REALTOR and Broker at Uncommon Realty, and my team are here to provide expert guidance every step of the way. If you’re looking for the best way to sell your home strategically and successfully, you’re in the right place. Here are the 11 steps to selling your home that we generally follow:
1. Determine Your Home’s Market Value
One of the most critical steps to selling your home is understanding what it’s worth in today’s market. Pricing it too high can lead to it sitting unsold for months, while pricing it too low means leaving money on the table.
To get an accurate estimate, you’ll need to research the current real estate market and review comparable properties in your area. However, nothing beats a professional’s insight. I will provide you with a Comparative Market Analysis (CMA) to help you understand your home’s value based on similar properties that have recently sold. I’ll also share additional market trends and insights to give you a broader picture of where the market is headed.
2. Prepare Your Home for Sale
First impressions matter. Buyers form an opinion within seconds of seeing a property, so your home needs to shine from the start. That means:
- Making necessary repairs.
- Decluttering and depersonalizing.
- Deep cleaning every space.
- Staging the home to highlight its best features.
I’ll provide specific recommendations to maximize your home’s appeal based on what buyers are looking for in your area.
3. Hire Robbie English to Get Results
Navigating the home-selling process requires expertise, strategy, and strong negotiation skills. That’s where I come in. As an experienced, highly educated, and highly qualified real estate broker, I will guide you through the entire process, from market analysis to closing day. I’ll also provide valuable insights on pricing, marketing, and buyer behavior so that your home stands out in the competitive Austin market.
4. Price Your Home Correctly
Setting the right price is both an art and a science. Together, we will determine a competitive and realistic price that attracts buyers while maximizing your return. You are ultimately in control of your home’s price, but I’ll ensure you have all the necessary data to make an informed decision.
Market value is defined by what a willing buyer will pay and a willing seller will accept, without emotions clouding the deal. Overpricing can lead to extended days on the market, while strategic pricing can generate multiple offers and better terms.
5. List Your Home and Marketing
When the price is set, it’s time to launch your listing. I’ll market your home aggressively through:
- The Multiple Listing Service (MLS) for maximum exposure or off-market should the seller choose this option
- Online platforms to attract digital-savvy buyers.
- Social media campaigns targeted to the right audience.
- High-quality promotional materials, including professional photos and videos.
- Open houses and private showings (when appropriate).
Timing matters, too. I’ll recommend the best day to go live based on market trends, and there’s a reason behind every decision.
Thinking About Selling?
Marketing your home well takes a strategic approach backed by experience, technology, and personalized service, not just a sign in the yard. At Uncommon Realty, my team and I go beyond the standard and work to deliver results that make a difference. Each property has its own unique selling proposition, and I focus on that to attract the buyers who will see the real benefits of owning your home.
6. Show Your Home
Showings are your opportunity to win over potential buyers. To make the best impression:
- Keep your home clean, organized, and smelling fresh.
- Avoid cooking strong-smelling foods before showings.
- Be flexible with scheduling. Every missed showing is a missed opportunity.
- Leave the home during showings to allow buyers to feel comfortable exploring.
I will coordinate open houses and private showings to maximize interest and get serious buyers through the door.
7. Receive Offers
Once the offers start coming in, I will present them to you and help you negotiate the best possible terms. My job is to secure the strongest offer while protecting your interests. Offers often involve some level of negotiation, but don’t worry. I have your back every step of the way.
8. Accept an Offer
When you accept an offer, the buyer will schedule a home inspection. This is a crucial step where they assess the property’s condition. If any issues arise, negotiations may take place regarding repairs or concessions. I’ll guide you through this process to ensure the deal stays on track.
9. Under Contract
Once both parties agree to the terms, we move into the contract phase. During this time:
- The buyer finalizes their financing.
- Appraisals and inspections take place.
- We may continue showings to secure a backup offer, just in case.
My role is to keep communication flowing and ensure everything progresses smoothly to closing day.
10. Close the Sale
Closing day is when everything comes together. You, me, the buyer’s agent, the buyer, and the lender will work with the title company to finalize the sale. Once all documents are signed and funds are transferred, ownership officially changes hands. And just like that, your home is sold.
11. Move Out
By closing day (or according to the agreed-upon timeline), you’ll need to:
- Move out completely.
- Hand over keys, access codes, and remotes.
- Provide any smart home passwords or details.
If you need extra time to move, we can negotiate a Seller’s Temporary Lease to give you additional flexibility.
Why Choose Robbie English and Uncommon Realty?
Selling your home is one of the biggest financial moves you’ll make, and it’s essential to have an expert in your corner. With my decades of experience, in-depth market knowledge, and commitment to achieving the best results, I ensure that your sale is handled with professionalism and strategic precision. There’s real work behind each of these 11 steps. My team and I are dedicated to guiding you through every stage of the process, providing personalized support, expert negotiations, and innovative marketing strategies.
If you’re ready to start the process, reach out to me today. Having an experienced, educated agent in your corner is worth it, because there’s a lot more to a successful sale than just checking off the steps. I love questions, and I’m here to provide the answers you need to sell your home successfully.
