The housing market has started to shift in a way that benefits buyers, and that’s exciting news. Across many parts of Texas and beyond, buyers are more likely to get concessions right now. That means more opportunities, more negotiating room, and more ways to make your purchase affordable and rewarding. Whether you are eyeing a new construction home or a well-loved resale, this trend opens doors—literally and financially.

At Uncommon Realty, I have seen this shift unfold in real time. I’m Robbie English, Broker and REALTOR, and for decades, I’ve helped clients use moments like these to their competitive advantage. Through my work as a national real estate speaker and instructor, I’ve trained agents across the country to recognize and leverage market transitions. And now, my experience and insight can help you do exactly that.

When buyers are more likely to get concessions right now, the advantage shifts. Suddenly, sellers and builders are competing for your attention, offering perks and benefits to make their properties stand out. It’s not about cutting corners—it’s about creating opportunities for you to secure the home you want under terms that make sense.

TLDR: Key Takeaways: Buyers Are More Likely To Get Concessions Right Now

Buyers are more likely to get concessions right now, creating opportunities to save money and improve deal terms.
Concessions can include closing cost assistance, interest rate buy-downs, price reductions, or upgrades.
Builders and sellers are both offering incentives to attract motivated buyers.
Robbie English, Broker and REALTOR at Uncommon Realty, uses decades of experience to help clients secure the best possible deals.
Whether you’re buying or selling, strategic guidance can turn this market shift into your advantage.

Understanding Why Buyers Are More Likely To Get Concessions Right Now

When inventory increases, sellers and builders begin to think differently. They look for ways to make their listings stand out in a sea of competition. That’s where concessions come in. A concession or incentive is any additional value offered to make a property more appealing. It’s the seller’s way of saying, “Let’s make this work.”

Sometimes that looks like paying part of your closing costs, providing a home warranty, or offering a mortgage rate buy-down to reduce your monthly payment for the first couple of years. Other times, it may mean including upgraded appliances, flooring credits, or funds for repairs. These gestures help bridge the gap between what a buyer can afford and what a seller needs to net.

For many homebuyers, these small adjustments can make all the difference. They can reduce upfront costs, provide peace of mind, and make homeownership more accessible than expected. And that’s exactly why buyers are more likely to get concessions right now—the balance of power is starting to even out between those buying and selling.

How Concessions and Incentives Work

Let’s look closer at how concessions function in real estate transactions. A concession is something a seller gives up during negotiation. It’s usually a compromise designed to help finalize the deal. For example, a seller might agree to pay part of your loan origination fee or cover a portion of your title insurance.

An incentive, however, is more proactive. Builders and developers often use them as a marketing strategy. They’re not reacting to your offer; they’re anticipating your decision. They might advertise that they’ll pay all closing costs or include a high-end appliance package. These incentives can make a newly built home irresistible—especially when you compare it to a resale property where everything is negotiable but not guaranteed.

As a buyer, it’s essential to know the difference because it influences how you approach each opportunity. A builder’s incentive might already be priced into the cost of the home, while a seller’s concession is often the result of negotiation. This is where expert representation matters, and this is where my experience makes a difference.

Why Builders Are Stepping Up

Builders have one goal: move inventory quickly. They have timelines to meet and new communities to develop, so holding unsold homes can delay future projects. When the market starts to shift, builders don’t sit back—they act. They offer incentives that help buyers say yes.

It’s common right now to see builders covering a portion of closing costs or offering temporary mortgage rate reductions. These buy-downs can save thousands of dollars in the first years of homeownership, making a brand-new property far more attractive. Other times, they might throw in free design upgrades, premium flooring, or high-end fixtures that would normally cost extra.

These gestures aren’t signs of weakness; they’re strategic. Builders understand psychology. They know that buyers want to feel like they’re getting more value for their money. By providing these perks, they give buyers confidence—and confidence sells homes.

At Uncommon Realty, we help our clients navigate these builder offers wisely. Not all incentives are equal, and some come with conditions that could limit flexibility later. As your Broker and REALTOR, I help you evaluate the fine print, compare options across communities, and determine whether it’s better to take the incentive or negotiate a stronger deal elsewhere.

Existing Home Sellers Are Competing Again

It’s not just builders who are adjusting their strategy. Owners of existing homes are realizing they have competition too. After several years where sellers could dictate nearly every term, the market is normalizing. That means sellers are once again open to negotiation.

Some are choosing to offer concessions to make their listings more appealing. These can include paying for inspections or repairs, leaving appliances behind, or helping with closing costs. While these might sound small, they carry real financial value for buyers. And because home values have appreciated significantly over the past several years, many sellers can afford to give a little without sacrificing their overall gain.

For sellers, offering concessions can shorten time on the market and attract more serious buyers. For buyers, it’s a sign that leverage has shifted slightly in their favor.

When buyers are more likely to get concessions right now, it creates a rare moment where both sides can win. Sellers can achieve their goals faster, and buyers can secure terms that make ownership more comfortable and sustainable.

Why This Market Shift Is an Opportunity, Not a Slowdown

There’s a misconception that concessions mean a weak market, but that couldn’t be further from the truth. What we’re experiencing now is a healthy recalibration. After years of intense competition and multiple-offer scenarios, balance is returning. That balance gives room for dialogue, for creativity, and for win-win outcomes.

If you’re buying, that means you can negotiate strategically. If you’re selling, it means you must position your home intelligently. In both cases, you need an experienced professional who understands how to use the market’s rhythm to your benefit. That’s exactly what I do every day for my clients.

At Uncommon Realty, I lead a team of experienced professionals who analyze market movement daily. We identify patterns, opportunities, and emerging buyer behavior long before most agents notice them. That knowledge allows us to advise clients on when to offer incentives, when to push for concessions, and how to structure terms that move deals forward.

How I Help Buyers Take Advantage of Concessions

When buyers are more likely to get concessions right now, the process becomes about more than just finding the right home—it becomes about structuring the right deal. That’s where my guidance matters most.

I start by analyzing local inventory trends to understand which sellers or builders are most likely to negotiate. Then, I help you identify what kind of concession would serve you best. If you’re concerned about upfront costs, we’ll look for opportunities where the seller can help with closing expenses. If your priority is long-term affordability, a rate buy-down might be the smarter option.

Every client’s needs are different, and that’s what makes my approach personalized. You won’t get a one-size-fits-all strategy. You’ll get a plan crafted around your specific goals, your financing, and your comfort level.

Negotiating concessions takes experience and precision. It requires understanding what motivates the other side and presenting your offer in a way that feels fair, not demanding. That’s an art form I’ve refined over decades of working in this industry. My background as a national real estate instructor means I don’t just practice negotiation—I teach it to other agents nationwide. You deserve someone who knows how to make the most of every opportunity, and that’s exactly what I deliver.

Helping Sellers Compete in a Concession-Friendly Market

Sellers benefit from this market shift too, as long as they adapt. Offering the right incentives can make a property stand out and sell faster. The key is knowing what kind of concession appeals to today’s buyers. That’s where my team’s expertise shines.

We study buyer behavior to help sellers decide when to offer incentives and how to market them effectively. Sometimes it’s not about dropping the price—it’s about positioning. Covering closing costs or including a home warranty might be enough to attract attention without cutting into net proceeds.

At Uncommon Realty, we craft marketing strategies that highlight your property’s value while incorporating thoughtful concessions that appeal to buyers’ needs. We never give away more than necessary, but we always create a sense of value and urgency. That’s how homes move quickly in competitive environments.

Why You Should Work With Robbie English and Uncommon Realty

Real estate is more than just contracts and showings—it’s strategy, timing, and representation. When buyers are more likely to get concessions right now, you need someone who knows how to navigate that complexity without leaving money on the table.

I’ve built my career on mastering the mechanics of negotiation. From my early days as a new agent to now, as a Broker, REALTOR, and national real estate instructor, I’ve studied what works and refined it into a system that benefits my clients. I don’t rely on luck or trends; I rely on proven methods that get results.

At Uncommon Realty, we take that expertise and apply it with precision. Every member of my team is trained to identify opportunities others miss. We know when to push, when to pause, and when to make the right concession to move forward. Our focus is always on protecting your interests and maximizing your outcome.

Whether you’re a buyer hoping to secure a better deal or a seller trying to position your property competitively, working with me means having an advocate who understands the entire process from every angle. My decades in this business have taught me how to anticipate challenges before they arise and turn them into advantages.

Turning Concessions Into Competitive Advantage

In real estate, timing and positioning can make or break a deal. The fact that buyers are more likely to get concessions right now isn’t just trivia—it’s actionable intelligence. It tells you how to negotiate, how to structure your offer, and when to make your move.

If you’re buying, the goal is to make the most of this window before it closes. Sellers and builders are motivated, but that won’t last forever. As demand strengthens, concessions may become rarer again. Acting now means you can capitalize on a market dynamic that favors you.

If you’re selling, offering a well-planned concession today might mean avoiding a price reduction tomorrow. It can make your home more appealing, attract more offers, and reduce time on the market.

At Uncommon Realty, I help both sides navigate this balance with confidence. I understand what motivates buyers, what reassures sellers, and how to bring both parties together efficiently. That’s what decades of experience, education, and real-world negotiation teach you.

Your Next Step

The best time to take advantage of a market opportunity is when others are still hesitating. Buyers are more likely to get concessions right now, and that means you can make your move strategically. Whether you’re purchasing a new build or an existing home, or you’re a seller deciding how to stay competitive, I can guide you through it.

When you work with me, you’re not just hiring a REALTOR—you’re gaining a strategist, a teacher, and a negotiator who has dedicated a career to mastering this industry. Every decision we make together is based on data, insight, and integrity.

Let’s have a conversation about what concessions could look like for you and how they can make your next move easier and more profitable. This is your moment to turn market movement into personal opportunity.

Final Thoughts

Real estate is always evolving, and today’s shift toward buyer-friendly conditions is one of those moments that rewards those who act wisely. When buyers are more likely to get concessions right now, that’s not a sign of instability—it’s an invitation.

It’s a chance for buyers to gain leverage and for sellers to stay competitive. It’s also the perfect moment to work with someone who understands how to navigate both sides of the transaction effectively.

I’m Robbie English, Broker and REALTOR at Uncommon Realty, and I’ve spent decades helping clients use every market turn to their benefit. My team and I are ready to guide you through this one with clarity and confidence. Whether you’re buying, selling, or still exploring your options, we’ll help you make decisions that put you ahead of the curve.

Because when the market changes, success belongs to those who adapt first—and with my experience, strategy, and leadership, you can be one of them.