Who Is Buying Homes Today?

Real estate isn’t just about property. It’s about people. And more than ever, the question on every professional’s mind should be: who is buying homes today? If you’re looking to make smart moves in this market—either as a buyer or someone guiding them—you need to understand exactly who is buying home across today’s evolving landscape.

This isn’t guesswork. It’s strategy. Knowing who is out there in the marketplace can shape how you position your property, time your offer, or approach your investment. At Uncommon Realty, I’ve spent decades decoding these buyer trends. I’m Robbie English—Broker, REALTOR, national real estate speaker, and instructor. I don’t just follow the market. I teach it. My clients don’t settle for average because they work with someone who has strategically mastered the business to serve their best interests—day in, day out.

Let’s dive into what’s changing—and what you need to know.

TLDR: Who Is Buying Homes Today—and Why It Matters to You

1. Buyers today are more diverse than ever—ethnically, culturally, and generationally.
2. First-time buyers and immigrants are shaping the future of homeownership.
3. Language and lifestyle diversity are critical factors agents must understand.
4. Military buyers and veterans represent a significant portion of the market.
5. Robbie English at Uncommon Realty brings decades of real-world expertise and national teaching experience to guide buyers through today’s complex landscape.

A New Face of Homeownership

The face of real estate has shifted, and it isn’t turning back. When people ask me, “Who is buying homes today?” I answer: more people than ever before from broader backgrounds, with different needs and goals. Today’s homebuyers represent a dynamic mix of individuals. Some are lifelong locals. Others are new to the country. Some are buying solo. Others as part of modern, blended households. It’s no longer a one-size-fits-all narrative—and that’s where it gets interesting.

The days of assuming every buyer looks and acts the same are over. In fact, if you don’t account for that shift, you’re already behind.

The Rise of First-Time Buyers

There’s a surge in first-time buyers entering the market—and not just because of age or income milestones. Many are driven by lifestyle transitions, wealth planning, or simply the desire for stability. These buyers are eager, diverse, and more empowered than ever before. They research extensively. They question everything. And they value personalized guidance over flashy marketing.

What’s particularly exciting is how this group is reshaping expectations. Many first-time buyers aren’t your traditional young couple. They’re single professionals, recent immigrants, or multigenerational households. Their priorities? Walkability. Efficiency. Connectivity. And they’re not afraid to bypass properties—or agents—that don’t meet their expectations.

Cultural and Language Diversity in Today’s Market

Let’s be clear: who is buying home isn’t limited to English-speaking, US-born citizens. Far from it. I work with clients every day who bring their own languages, cultural perspectives, and expectations to the table. And I love it. This kind of diversity is where real estate becomes personal and meaningful.

A growing number of homebuyers speak a language other than English at home. For many, that language is central to how they make decisions, read contracts, and build trust. If your agent can’t handle that complexity—or worse, isn’t even aware of it—you’re at a disadvantage before you even start negotiating.

At Uncommon Realty, my team and I don’t just acknowledge those needs. We embrace them. It’s one of the many reasons people who’ve been underserved elsewhere turn to us. When you work with someone who understands how culture intersects with homeownership, you make smarter, more confident moves.

Real Estate Is More Than Where You Sleep

What motivates someone to buy a home has evolved. It’s not just about square footage or yard size. Buyers today are thinking about privacy, home office space, digital connectivity, and flexibility in how the space is used. Some want potential rental income. Others want a forever space that reflects their identity.

And when people ask “who is buying homes today?” they’re often surprised to learn just how varied the answers are. Buyers today are LGBTQ+, transgender, veterans, immigrants, single, partnered, divorced—you name it. Each brings their own lens and criteria.

That means agents have to do more than unlock a door and point out granite countertops. We have to understand why each buyer is walking through that door—and what will make them stay.

Veterans and Active Military Buyers

Here’s a group I’m proud to serve: military service members and veterans. They’re not just outliers in the homebuying market. They’re a significant force. Their needs are unique. Timelines can be compressed, financing often has different hurdles, and relocation logistics add another layer of complexity.

Many agents simply aren’t equipped to guide these buyers properly. But I’ve made it a point to study the nuances of their process. My team doesn’t generalize. We prepare. We tailor. We strategize. That’s the difference between working with someone who does this full-time—and someone who dabbles.

Immigrants as Key Stakeholders

If you’re wondering who is buying homes today, don’t overlook immigrants. Many of them are making their first real estate investments in the U.S., bringing a long-term vision, a sense of pride, and often a deeply informed financial mindset.

These clients are sophisticated and often navigate multiple markets. They understand value, location, and investment return. But they also need an advocate—someone who can decode the U.S. system for them without dumbing it down.

That’s what I offer. Decades of practical experience, paired with a teaching background that allows me to break down even the most complicated aspects of real estate. I don’t just give my clients answers. I make sure they understand why those answers matter.

Beyond Data: Real People, Real Decisions

We can talk demographics all day. But the truth is this: people buy homes for reasons that don’t always show up in charts. Maybe it’s a desire to build equity instead of paying rent. Maybe it’s proximity to a job, access to healthcare, or a fresh start in a new city. That’s why who is buying home is a bigger question than just statistics.

It’s about human stories. And every story needs a skilled guide.

That guide should be someone who’s seen the market shift again and again—and stayed ahead of the curve. Someone who doesn’t just talk about the basics but helps you play the long game. That’s me. Robbie English. I’ve built my real estate career not just by closing deals, but by leading agents across the country to do better, think deeper, and serve smarter.

Why My Clients Win

This is where the conversation gets real. Why do so many buyers come to me after working with someone else—and feeling lost?

Because I know what they’re up against. Because I understand what they need. Because I don’t cut corners, rush the process, or recycle the same one-size-fits-all advice.

If you’re wondering whether your agent knows what they’re doing—or if you’re just getting templated guidance—it might be time to upgrade. My approach is hands-on, data-backed, and results-oriented. Not because it’s trendy. But because that’s what gets my clients what they want.

Don’t Just Buy a Home. Make a Smart Move.

If you’ve been trying to figure out who is buying homes today, you’re not alone. The answer is layered, complex, and constantly evolving. But if you’re ready to make your own move—whether buying your first home, relocating, or investing—you don’t need to have all the answers. You just need someone who does.

That’s where I come in.

At Uncommon Realty, I’ve built a career around one thing: delivering uncommon results through expert strategy. You’ll never be left guessing. You’ll never feel unprepared. And you’ll never have to wonder whether you could have done better.

Ready to Get Serious About Buying?

Here’s the truth: buying a home today means more than signing a contract. It’s a decision that shapes your life, your finances, and your future.

You deserve a guide who’s seen it all, taught it all, and still shows up every day to make sure you win. That’s the level of commitment I bring—not just to every client, but to the entire real estate industry.

So if you’re wondering who is buying homes today, take a moment to ask yourself a better question: Who should help you buy yours?

The answer is simple. Robbie English with Uncommon Realty.

I am committed to compliance with all federal, state, and local fair housing laws, including those related to reasonable accommodations and/or modifications for those persons with disabilities, and do not discriminate against any person on the basis of race, color, religion, national origin, sex, familial status, disability, or any other classification protected by applicable federal, state, or local law. For more information on reasonable accommodations and other fair housing items, please see the U.S. Department of Housing and Urban Development’s website on Housing Discrimination Under the Fair Housing Act and Reasonable Accommodations under the Fair Housing Act.