3 Must-Dos When Selling Your Home

Selling your home is not a checklist—it’s a carefully orchestrated process with dozens of interlocking parts that all need to move in sync. If you’re hoping to make your move seamless, strategic, and ultimately profitable, it pays to work with someone who’s more than just licensed. You need a guide. A strategist. A seasoned expert.

That’s where I come in.

My name is Robbie English, Broker and REALTOR at Uncommon Realty, and selling your home is what I’ve dedicated my career to mastering. I’ve spent decades sharpening my skills, not just in the trenches of Austin’s housing market, but also by training agents across the country as a national real estate speaker and instructor. When you work with me and my team, you’re not getting someone who’s guessing their way through a transaction. You’re getting a well-thought-out plan, custom-built to deliver real results. Let’s talk about what that looks like.

TL;DR – Selling Your Home the Right Way: Experience, Strategy, and Real Results

1. Strategic presentation and expert guidance matter more than ever when selling your home.
2. Digital marketing is no longer optional—it’s the frontline of buyer engagement.
3. Staging and subtle upgrades dramatically impact buyer perception and offers.
4. A seasoned agent like Robbie English will outmaneuver less experienced competitors.
5. Leverage Robbie’s decades of experience and national real estate leadership to your advantage.

First Impressions Aren’t Just Important—They’re Everything

Most people think of marketing as something that happens after your home is listed. That’s a misstep. Marketing starts the moment you start preparing your home for sale. And make no mistake: the first few seconds someone sees your home online or in person can either pull them in—or push them away.

Before we ever hit the market, my team and I work with you to make sure your home looks irresistible. That doesn’t mean a complete renovation. It means knowing which improvements actually change buyer behavior and offer perception. Small paint changes. Strategic lighting. Subtle but powerful layout adjustments.

And yes, staging. Buyers aren’t shopping for houses—they’re imagining their next chapter. That means your home needs to reflect potential, not your personal history. I guide my clients in depersonalizing without sterilizing. We highlight your home’s strengths and soften its quirks.

When your home hits the market, it needs to hit hard.

Digital Marketing: The New Front Door

When buyers are ready to start their search, they’re not cruising neighborhoods. They’re scrolling. And in today’s real estate climate, attention is the currency. If you don’t grab it instantly, someone else will.

That’s why we take a media-first approach. Professional photography and cinematic-quality videography come standard. We craft narratives through visuals, and I make sure your listing doesn’t just show your home—it sells it.

Virtual tours and interactive walkthroughs allow buyers to step inside from wherever they are. Especially for those relocating or comparing options from afar, this type of immersive content sets your property apart and increases serious inquiries.

But the real magic? It’s in the strategy. Our team places your home in front of the right eyes—targeting high-intent audiences across Instagram, Facebook, and other digital platforms with data-backed campaigns designed to convert browsers into buyers.

I don’t leave this to chance. I invest in getting your home seen by the people most likely to want it.

Presentation: The Secret Weapon You Didn’t Know You Needed

Every detail inside your home tells a story. And every distraction makes a buyer stop listening.

When we help you prepare, we look at the total impression your home creates—inside and out. That means more than just fluffing pillows. We examine flow, function, and emotional appeal. Does each room invite a buyer to imagine living there? Are transitions between spaces intuitive and pleasant? Is your home saying “live here,” or “keep looking”?

Curb appeal still counts. But it’s what happens after the front door opens that decides whether they fall in love.

Minor repairs often get overlooked, but they make a major difference. A squeaky door or chipped baseboard sends a subconscious message that a home hasn’t been cared for. We eliminate those red flags before they turn into lowball offers.

Experience Is Not Optional—It’s Your Advantage

In any transaction, there are moments when experience changes the outcome. I’ve been through those moments countless times. I don’t get caught off guard by buyer psychology, shifting market dynamics, or agent tactics. I’ve taught hundreds of real estate agents across the country how to navigate the most complex aspects of this business. You get that level of expertise working directly for you.

When selling your home, things don’t just “fall into place.” Someone has to put them there. And that someone needs to anticipate the next three steps before most people see the first one.

Pricing your home is not about hitting a number—it’s about hitting the psychology behind that number. It’s about knowing the current buyer mindset in your area, what homes they’re comparing yours to, and how to position your home as the clear winner.

Negotiating isn’t just about counteroffers—it’s about leverage. My role is to create leverage for you long before an offer shows up, so that when it does, we’re not reacting—we’re directing.

Why Working With Robbie English Gives You an Edge

You have options. The real estate industry is filled with agents. But few combine decades of front-line experience, real-time teaching, and deep market insight like I do.

I’ve studied the nuances of buyer behavior. I’ve trained agents on the intricacies of contracts. And I’ve built a reputation for strategically positioning listings to outperform their competition. I’m not here to guess what works—I already know.

When you work with me, you’re not following a standard playbook. We’re building a strategy designed around your property and your goals. And because I’ve been at this for so long, I know how to adapt quickly when the market shifts mid-transaction—something a less seasoned agent might not even see coming.

My clients consistently sell faster and with stronger terms because we don’t leave any part of the process to chance. We control the narrative.

Home Sale Advice That Works in the Real World

A lot of the “home sale advice” floating around today is outdated, generic, or based on trends that don’t apply to your market. I don’t deal in theory. I deal in proven strategies.

When I give advice, it’s based on what I’ve seen work over years of real-life experience—and what I’ve taught other agents to do. Whether it’s helping you understand when to adjust your pricing strategy or coaching you through what to expect once we’re under contract, you’ll always know what’s coming next.

And when something unexpected happens (because it always does), you’ll already be ready.

Selling Your Home Is a Business Decision—Treat It Like One

If you’re considering selling your home, don’t approach it like a side project. This is a business decision that could impact your finances for years to come. You deserve an advisor who sees it that way too.

Everything I do—from how we prepare your property to how we negotiate the final terms—is based on maximizing your outcome and protecting your interests. That’s what real guidance looks like. That’s what a true professional brings to the table.

Let’s make your home stand out. Let’s make buyers want it before they even step through the door. And most importantly—let’s make sure you walk away with the result you deserve.

Ready to Get Serious About Selling?

There’s a difference between putting your home on the market and selling your home. One is passive. The other is deliberate, strategic, and rooted in experience.

When you work with me—Robbie English, Broker and REALTOR at Uncommon Realty—you get more than a sign in the yard. You get real strategy. You get a professional who teaches other professionals. You get someone who knows this process forward and backward and isn’t afraid to challenge outdated thinking if it means getting you a better result.

It’s your move. Let’s make it the right one.